QVC is betting on TikTok to help revive its live shopping business
The Genesis of a Digital Alliance: QVC Meets TikTokIn a bold move to reclaim its throne in live commerce, QVC Group announced a strategic agreement with TikTok Shop in April 2025, launching the first U.S. 24/7 live social shopping experience. This partnership isn't just a test; it's a full-scale deployment of QVC's decades of expertise onto the platform where discovery-driven retail thrives. By streaming original QVC and HSN content around the clock, the company is directly injecting its signature blend of entertainment and commerce into the TikTok ecosystem, aiming to capture the attention of millions who scroll for fun and shop on impulse.