As social media continues to evolve, X is introducing new discovery tools that make it easier for users to increase visibility, boost engagement, and connect with their target audience.

Whether you’re a content creator, business, or influencer, these latest updates can help you reach more people and grow your presence.

Here are six exciting features you should start using today:

1. Dedicated Video Tab for More Exposure

Video content is dominating social media, and X is capitalizing on this trend with a new video tab. This feature allows users to easily discover, watch, and engage with video content, giving creators and brands a better chance of going viral. Posting high-quality, engaging videos can help you get featured in the new tab and increase your reach.

🔹 Tip: Use compelling thumbnails, catchy captions, and trending topics to get your videos noticed!

2. Enhanced Discovery for Premium Users

X Premium subscribers now have access to the Enhanced Discovery feature, which helps them find and engage with relevant content more effectively. This feature prioritizes premium users in search results and topic discussions, giving them an advantage in gaining visibility.

🔹 Tip: If you're serious about growing on X, investing in X Premium could give you better exposure and help you reach more users in your niche.

3. Insights Tool for Verified Organizations

Businesses and brands can now take advantage of X's new insights tool, which provides real-time tracking of trending keywords and conversation volumes. This feature is perfect for brands looking to tailor their content strategy, jump on trending discussions, and maximize engagement.

🔹 Tip: Keep an eye on trending topics in your industry and align your content with what’s currently popular to increase visibility.

4. AI Chatbot Integration for Personalized Recommendations

X is integrating AI into content discovery with the Grok AI chatbot, which recommends content based on user preferences and interests. This means that if your content aligns with certain trending discussions or user interests, it has a higher chance of being recommended.

🔹 Tip: Use relevant hashtags and keywords to make your content easier to categorize and recommend to the right audience.

5. Audio and Video Calling Features for Better Engagement

X is rolling out audio and video calling features, giving users new ways to communicate and connect. This update can be useful for networking, live Q&A sessions, brand interactions, and direct audience engagement.

🔹 Tip: Use this feature to host live discussions, interviews, or consultations, creating a more personal connection with your followers.

6. Advanced Analytics for Content Optimization

X has improved its analytics dashboard, giving users more detailed insights into post-performance, audience engagement, and trending topics. With this data, you can refine your content strategy, post at optimal times, and create content that resonates with your audience.

🔹 Tip: Regularly check your analytics to see what’s working and adjust your strategy accordingly for maximum reach and engagement.

Conclusion: Stay Ahead with X’s New Discovery Features

With these powerful new features, X is making it easier than ever to increase your visibility and connect with a larger audience. Whether it’s through video content, AI-powered recommendations, or better analytics, taking advantage of these tools can give you a competitive edge on the platform.