Facebook Analytics: A Guide to Facebook Insights
The New Landscape of Facebook AnalyticsThe world of Facebook analytics underwent a significant transformation when Meta sunset its native tool in 2021. Far from disappearing, these critical insights have been integrated into a more powerful ecosystem, primarily within Meta Business Suite and the Professional Dashboard. This shift reflects a move towards unified analytics, blending data from Facebook, Instagram, and other platforms to give you a holistic view of your social media performance.